Is Science in Journalism underrepresented in South Africa?

Wednesday, February 23, 2011

As seasons change, brands redefine!




Oh the long days and short, fun filled nights. The sweet kisses from the wind or raindrops or strangers in the moonlight. Either way summer has a unique meaning for all of us. Love is one of them and as we bid farewell to both seasons; we have all kinds of secrets and they remain just that. However I know what you did last summer!

Two days to go and we are officially into Autumn, fortunately or unfortunately we pile up the layers and some of us ladies look ravishing in our high boots, skinny denims and not forgetting that toned ‘itty bitty’. This is the ideal image!

The end of summer also means a time to reach our full potential. Good weather keeps you active outdoors; this can easily make you happier and more positively driven to achieve. It can also suppress your appetite allowing you to make smart food choices that can enhances your brain power whoever you are. Okay let us pull out some research on this one.

In a Mexican-American study of elderly physical activity to compare ethnic differences in attitudes towards barriers and benefits of leisure time physical activity; the results were as follows. Both groups held similar beliefs about benefits gained from exercise, such as improved self-esteem, mood, shape, and health, Dergance, J. M., et al. (2009).

The point is that whether you are our police commissioner General Bheki Cele in a windy start to autumn or you are Maboneng Precinct and you are a million rand concept with much going for you; go for it. You have reserved enough energy to know how to channel it well into the cold and dry season ahead.

Be fully aware of your personal brand, what it affects around you and how you can best align it to your goals. Be the product at all times and always be ready to pitch and sell. Life is a transaction. ABC: Always Be Closing.

Picture credit: slimeland.com
Find out more about Maboneng Precinct

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